CREATIVE STRATEGIST &
DESIGN DIRECTOR

I develop creative strategies and stories that help organizations connect with the people they want to reach. My work spans campaigns, brand systems, editorial storytelling, digital marketing, and communications across culture, advocacy, media, and community-focused work.

With a background in design and creative leadership, I move between strategy and execution, developing the idea, defining how it should communicate, and helping bring it to life across channels.

Case Studies

  • CASE STUDY 01.
    CCTV — Apparel Brand

    Built an apparel line into a cultural statement by turning customer photos into a living archive. Strategy, design, and community storytelling positioned CCTV as a model for community-driven branding.

  • CASE STUDY 02.
    CCTV — Editorial Platform

    Weekly editorial features that highlight artist strategies while amplifying voices in Philadelphia’s music scene. Paired with designed carousels and collaboration posts to expand reach.

  • CASE STUDY 03.
    FIRE — Creative Manager

    Directed design execution within an established national brand. Managed cross-team campaigns, publications, and digital assets with an emphasis on clarity, efficiency, and consistency.

  • CASE STUDY 04.
    Artist Brand Direction

    Developed strategic branding outlines that define identity, values, and story for independent artists. Delivered PDFs combining narrative frameworks, style goals, and positioning strategies.

  • CASE STUDY 05.
    Creative Exploration

    A sandbox of photography, design, and animation experiments. Personal studies that push aesthetics, test new mediums, and expand the visual toolkit I bring to professional projects.