Creative Exploration — Design, Photography & Animation
Personal Projects & Experiments
Ongoing
Outside of structured campaigns, I regularly experiment with photography, design, and short-form motion graphics. These test studies act as a creative sandbox — spaces where I can explore new aesthetics, push design techniques, and generate content ideas without the pressure of client work. While often playful or abstract, these pieces contribute to my growth as a creator, sharpening my eye for visuals and expanding the toolkit I bring to professional projects.
Core Themes:
Visual experimentation
Content creation and motion studies
Photography as brand texture
Design exploration beyond campaigns
Scope of Work:
Mobile-based design and animation studies
Photography and visual storytelling
Short-form content creation tests
Design explorations outside client context
Approach & Execution
Created animations and design sketches on mobile platforms as quick tests.
Shot and edited photos exploring aesthetic themes and brand atmospheres.
Designed short-form content to explore audience engagement strategies.
Used these experiments as inspiration and proof-of-concept for later campaign work.
Outcomes / Proof:
Built a visual archive of experiments that inform larger creative projects.
Expanded range of design approaches through low-stakes exploration.
Showcased versatility across mediums while maintaining a cohesive aesthetic.
Case Studies
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CASE STUDY 01.
CCTV — Apparel Brand
Built an apparel line into a cultural statement by turning customer photos into a living archive. Strategy, design, and community storytelling positioned CCTV as a model for community-driven branding. -
CASE STUDY 02.
CCTV — Editorial PlatformWeekly editorial features that highlight artist strategies while amplifying voices in Philadelphia’s music scene. Paired with designed carousels and collaboration posts to expand reach.
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CASE STUDY 03.
FIRE — Creative ManagerDirected design execution within an established national brand. Managed cross-team campaigns, publications, and digital assets with an emphasis on clarity, efficiency, and consistency.
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CASE STUDY 04.
Artist Brand DirectionDeveloped strategic branding outlines that define identity, values, and story for independent artists. Delivered PDFs combining narrative frameworks, style goals, and positioning strategies.
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CASE STUDY 05.
Creative ExplorationA sandbox of photography, design, and animation experiments. Personal studies that push aesthetics, test new mediums, and expand the visual toolkit I bring to professional projects.