Can’t Colonize the Vibe — Blog & Editorial Platform

Founder & Creative Director
2025–present


 I created the Can’t Colonize the Vibe blog as an editorial platform documenting Philadelphia’s independent music scene and the strategic decisions artists make when releasing new music. Each feature gives artists visibility while offering peers insight into sustainable practices. To extend reach, I pair each blog with designed Instagram carousels and collaboration posts — leveraging artists’ audiences to amplify the platform and strengthen relationships across the city. This approach has positioned me as a cultural voice, leader, and curator within Philadelphia’s music ecosystem, while establishing Can’t Colonize the Vibe as both a storytelling outlet and a resource for artist strategy.

View Writing Samples

Core Themes:

  • Editorial storytelling for independent musicians

  • Strategic analysis of artist rollouts

  • Integration of blog content with Instagram carousels

  • Collaboration posts as growth and relationship-building tools

Scope of Work:

  • Editorial strategy and content planning

  • Research and analysis of artist strategies

  • Artist interviews and in-person networking at shows

  • Writing and narrative framing for weekly features

  • Visual design and production of carousels

  • Social amplification through collaboration posts

Approach & Execution

  • Established a weekly publishing cadence for editorial features highlighting artist strategies.

  • Conducted interviews and supported artists by attending shows, deep-diving into their work to inform content.

  • Designed branded carousels to translate long-form features into concise, shareable visuals.

  • Used Instagram collaboration posts with featured artists to expand reach and connect with their audiences.

  • Positioned each feature to both document artistry and surface actionable strategy for peers.

Outcomes / Proof:

  • Positioned Can’t Colonize the Vibe as a recognized editorial voice within Philadelphia’s music ecosystem.

  • Elevated artist visibility through combined blog features and social campaigns.

  • Expanded reach through collaboration posts, tapping into artists’ audiences while building direct relationships.

  • Strengthened presence as a cultural leader and curator in Philadelphia’s independent music scene.

Case Studies

  • CASE STUDY 01.
    CCTV — Apparel Brand

    Built an apparel line into a cultural statement by turning customer photos into a living archive. Strategy, design, and community storytelling positioned CCTV as a model for community-driven branding.

  • CASE STUDY 02.
    CCTV — Editorial Platform

    Weekly editorial features that highlight artist strategies while amplifying voices in Philadelphia’s music scene. Paired with designed carousels and collaboration posts to expand reach.

  • CASE STUDY 03.
    FIRE — Creative Manager

    Directed design execution within an established national brand. Managed cross-team campaigns, publications, and digital assets with an emphasis on clarity, efficiency, and consistency.

  • CASE STUDY 04.
    Artist Brand Direction

    Developed strategic branding outlines that define identity, values, and story for independent artists. Delivered PDFs combining narrative frameworks, style goals, and positioning strategies.

  • CASE STUDY 05.
    Creative Exploration

    A sandbox of photography, design, and animation experiments. Personal studies that push aesthetics, test new mediums, and expand the visual toolkit I bring to professional projects.