Foundation for Individual Rights and Expression (FIRE)

Creative & Design Manager
2020–present


Since 2020, I have managed creative direction and design execution at the Foundation for Individual Rights and Expression (FIRE), a national nonprofit. My work focuses on applying and scaling an established brand across campaigns, publications, and digital platforms. In addition to producing design assets, I lead creative systems, manage timelines, and coordinate vendors. I also manage and mentor a graphic designer, overseeing quality, ensuring alignment with brand standards, and supporting their professional development. Through this combination of execution, system-building, and leadership, I help FIRE maintain a consistent national presence while improving efficiency and cross-team collaboration.

Select visuals from national campaigns, branded content, and creative direction under the Foundation for Individual Rights and Expression.

Core Themes:

  • Operating within established brand systems

  • Campaign and asset design across print and digital

  • Cross-team project management

  • Workflow optimization and efficiency

Scope of Work:

  • Applied existing brand guidelines across campaigns and publications

  • Designed and produced digital, web, and print collateral

  • Managed and mentored a graphic designer to ensure quality and alignment

  • Oversaw creative deliverables across departments

  • Coordinated vendors and production schedules

Approach & Execution

  • Applied FIRE’s established brand guidelines to create campaign visuals, reports, and digital assets

  • Developed template systems to streamline recurring projects and reduce turnaround times

  • Collaborated with communications, legal, and development teams to align creative output with institutional goals

  • Managed and mentored a graphic designer, overseeing quality and supporting professional growth

  • Coordinated with external vendors to ensure high-quality production and timely delivery

Outcomes / Proof:

  • Maintained brand consistency across all national campaigns and communications.

  • Increased efficiency through template development and workflow improvements.

  • Delivered professional, timely assets supporting organizational visibility and fundraising.

  • Strengthened cross-team collaboration through clear systems and reliable design support.

Case Studies

  • CASE STUDY 01.
    CCTV — Apparel Brand

    Built an apparel line into a cultural statement by turning customer photos into a living archive. Strategy, design, and community storytelling positioned CCTV as a model for community-driven branding.

  • CASE STUDY 02.
    CCTV — Editorial Platform

    Weekly editorial features that highlight artist strategies while amplifying voices in Philadelphia’s music scene. Paired with designed carousels and collaboration posts to expand reach.

  • CASE STUDY 03.
    FIRE — Creative Manager

    Directed design execution within an established national brand. Managed cross-team campaigns, publications, and digital assets with an emphasis on clarity, efficiency, and consistency.

  • CASE STUDY 04.
    Artist Brand Direction

    Developed strategic branding outlines that define identity, values, and story for independent artists. Delivered PDFs combining narrative frameworks, style goals, and positioning strategies.

  • CASE STUDY 05.
    Creative Exploration

    A sandbox of photography, design, and animation experiments. Personal studies that push aesthetics, test new mediums, and expand the visual toolkit I bring to professional projects.